About Business

In March 2021, Aaron Lee and Mal Gott began their story, which has since grown into the proudly presented Winnie & Ethel’s Downtown Diner. Inspired by classic American roadside eateries and grandmas’ kitchens, they developed an alluring twist to quintessential Americana that put a welcome place for their downtown Las Vegas neighbors.

The vision began with a car ride In March 2021, Aaron Lee and Mal Gott began their story, which has since grown into the proudly presented Winnie & Ethel’s Downtown Diner. Inspired by classic American roadside eateries and grandmas’ kitchens, they developed an alluring twist to quintessential Americana that put a welcome place for their downtown Las Vegas neighbors.

The vision began with a car ride and conversation fueled by Clyde McPhatter’s Come What May and quickly evolved into menu ideas jotted down on junk mail envelopes, creating Pinterest boards full of aspirational interiors, building plans, and an eventual name change to Winnie & Ethel’s Downtown Diner.

On December 15, 2021, Mal and Aaron got engaged and entered Las Vegas Coffee Shop Giveaway, eventually winning the contest. They originally planned to get married at the diner for their soft opening. But Aaron and Mal couldn’t wait, they decided to tie the knot a few months before opening Winnie & Ethel’s; a place where they could celebrate anniversaries, birthdays, weddings, and everyday life together. Read More

Mission Statement

At Winnie & Ethel's Downtown Diner, our mission is to create a welcoming space where the spirit of togetherness thrives over hearty, homemade meals. We are committed to celebrating the rich culinary traditions of the past while embracing the cultural diversity of today. Through exceptional food, genuine service, and a nostalgic atmosphere, we aim to build lasting connections and make At Winnie & Ethel's Downtown Diner, our mission is to create a welcoming space where the spirit of togetherness thrives over hearty, homemade meals. We are committed to celebrating the rich culinary traditions of the past while embracing the cultural diversity of today. Through exceptional food, genuine service, and a nostalgic atmosphere, we aim to build lasting connections and make every guest feel like family. Read More

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